KYLE SHELDON DOT COM
 

KYLE SHELDON

MARKETING LEADER

BRAND BUILDER

STORYTELLER

 
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I am an award-winning marketer with nearly 20 years of experience in pro sports. I love building brands and communities through purposeful storytelling and thrive at the intersection of marketing, content, experiential, earned media, and advertising.

I am the Founder & CEO for two soccer-specific companies :

  • Name & Number - a soccer-specific marketing and creative agency built to help companies connect to American soccer fans + culture

  • Pathway - our mission is to help ambitious professionals break into and build a career in soccer through our newsletters, mentorship, and other resources

I started both companies with the focus of growing the game in North America by leveraging decades of experience in the sport. The 2026 FIFA World Cup in North America is going to be a significant accelerator for soccer and the opportunity to connect with young, diverse, digital-first U.S. soccer consumers is massive.

Previously, I was the head of marketing for three Major League Soccer clubs - D.C. United, Seattle Sounders FC, and Chicago Fire FC (I spent a three-year stint at NASCAR, too, overseeing social media).

Over the course of my career, I’ve been responsible for a variety of areas in pro sports, including marketing, advertising, digital media, social media, broadcast, video production, communications, game presentation, events, brand and design, and corporate partnerships, among other areas.

I reside in West Virginia with my wife Corinne and our two young boys, Jack and Noel.

Please drop me a line - I love talking shop and learning from others.

 
 
 

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

-Seth Godin